Case Studies:   NOVA Community College

Goals

Northern Virginia Community College (NOVA), the second largest multi-campus community college in the United States, wanted to increase their mobile Web traffic and generate buzz amongst young adults in the lead up to the new academic year.

Strategy

A clickable banner was designed which lead to the NOVA's mobile web page. Ping used the PingNetwork™ to display the banner on mobile phones of target users in the nearby counties of Arlington, Fairfax, Loudoun, and Prince William. The targeting was further refined and delivered to applications and sites likely to reach the target audience (adults aged 17-25 with college related interests).

Results

NOVA was very impressed that Ping was able to deliver the required number of clicks in such a limited geographical area, and were happy with the quality and leads generated by the mobile campaign.