Case Studies:   Domino's Pizza

Goals

Domino's wanted to drive foot traffic to their stores and to build awareness and sales of their new Legends pizza.

Strategy

Through Cox Media, TV spots including a mobile call to action were placed on various cable networks. Viewers were prompted to text in a keyword to receive a coupon for a free oven baked sandwich with the purchase of a new Legends pizza.

Results

Domino's was very happy with the number of responses and were amazed by the redemption rate of the mobile coupons, which came in at an incredible 69%!