Case Studies:   Belterra Resort

Goals

Belterra sought to build a mobile database so that they would be able to contact interested local consumers with promotional opportunities and other communications.

Strategy

In conjunction with Ping Mobile and a local cable TV operator, Belterra ran a text-in SMS sweepstakes campaign to win a one night stay at the hotel and a $100 resort credit. The campaign was advertised on local television channels during time slots which reached the targeted age group and demographic. After texting in, consumers received a double opt-in request offering an additional ten chances to win should they accept.

Results

The campaign produced incredible results with thousands of consumers texting in from each of the three targeted locations: Lexington, Cincinnati, and Louisville. Of these, almost 60% elected to double opt-in to receive additional messages from Belterra in the future. Belterra was extremely pleased with the results of the campaign and plans to continue to use mobile marketing to drive sales.