Data   Analysis

Ping Mobile technology, coupled with our agency services, gives you unique power over your mobile marketing data. We help you with data analysis and customer segmentation, ensuring that customers are receiving only messages which are most relevant for them. We make sure that you get the best possible results from your marketing efforts and that your customers stay subscribed through a positive interaction with your brand.

Benefits and features of Ping's data analysis suite include:

• Fully customizable groups, categories and elements
• All customer activity is logged and added to profiles
• Unlimited Customizable Demographic data points
• Data mining algorithms and automatic Learning Engine
• Ongoing campaigns are automatically optimized
• Best target groups for different campaign types are recommended
• Promotional opportunities are sent based on factors such as:

• Purchase history
• Customer value
• Customer activity times
• Preferences such as genre and platform types