The Mobile Overlay: Skyrocket Your Advertising ROI

Understanding the Power of Mobile in Broadcast and Print Advertising:
A Free Webinar from Ping Mobile

Now Available for Instant Viewing!

Marketing can be a bit of a "glass half empty" discipline. Even when it goes well, it could always be better. Money gets wasted, but you often don't know where or why, tracking can be a challenge, and even when you get a hit, you may still lose that customer in the long term because you can't build a sustainable, profitable relationship. Now there is a solution which we call the "mobile overlay," a simple but extremely powerful mobile marketing technique which you can use to:
  • Dramatically increase ROI on your TV, print, radio and outdoor media buys
  • Optimize your spends by accurately tracking your media buy results to learn what's really working (and what isn't)
  • Get your customers to spend more money, more often
  • Get 93% of your marketing messages read within 3 minutes
  • Collect customer data and improve your sales flow
  • And more...

About The Presenter

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Hugh Taylor Hugh Taylor, Senior Vice President - Hugh has two decades of experience in marketing and management in the technology industry. He has served in executive roles at global enterprises as well as at venture-backed startups. He was VP of Marketing at MediaPlatform from 2009 to 2012. As Social Software Evangelist for IBM Software Group he developed a unique financial payback model to quantify ROI for social software in the corporate environment. The resulting paper received the Marcom Platinum Award for Whitepaper Writing in 2009. As Public Relations Manager for Microsoft's SharePoint Technologies, Hugh was responsible for generating the "Billion dollar juggernaut" story that helped make SharePoint a high profile product for the company, generating over 800 pieces of press coverage in one year.